This work proposes a new challenge set for multimodal classification, focusing on detecting hate speech in multimodal memes. It is constructed such that unimodal models struggle and only multimodal models can succeed: difficult examples ("benign confounders") are added to the dataset to make it hard to rely on unimodal signals. The task requires subtle reasoning, yet is straightforward to evaluate as a binary classification problem. We provide baseline performance numbers for unimodal models, as well as for multimodal models with various degrees of sophistication. We find that state-of-the-art methods perform poorly compared to humans, illustrating the difficulty of the task and highlighting the challenge that this important problem poses to the community.

Different people may have different opinions for the same memes. Must the opposite of the hateful speech be harmless ones? Hate speech detection is NOT a strictly binary classification problem. Hence, the modeling for the task in the paper is inaccurate. Could the authors present a candidate solution for it?

This work proposes a new challenge set for multimodal classification, focusing on detecting hate speech in multimodal memes. It is constructed such that unimodal models struggle and only multimodal models can succeed: difficult examples ("benign confounders") are added to the dataset to make it hard to rely on unimodal signals. The task requires subtle reasoning, yet is straightforward to evaluate as a binary classification problem. We provide baseline performance numbers for unimodal models, as well as for multimodal models with various degrees of sophistication. We find that state-of-the-art methods perform poorly compared to humans, illustrating the difficulty of the task and highlighting the challenge that this important problem poses to the community.

Internet Memes remain a challenging form of user-generated content for automated sentiment classification. The availability of labelled memes is a barrier to developing sentiment classifiers of multimodal memes. To address the shortage of labelled memes, we propose to supplement the training of a multimodal meme classifier with unimodal (image-only and text-only) data. In this work, we present a novel variant of supervised intermediate training that uses relatively abundant sentiment-labelled unimodal data. Our results show a statistically significant performance improvement from the incorporation of unimodal text data. Furthermore, we show that the training set of labelled memes can be reduced by 40% without reducing the performance of the downstream model.

Total Defence is a defence policy combining and extending the concept of military defence and civil defence. While several countries have adopted total defence as their defence policy, very few studies have investigated its effectiveness. With the rapid proliferation of social media and digitalisation, many social studies have been focused on investigating policy effectiveness through specially curated surveys and questionnaires either through digital media or traditional forms. However, such references may not truly reflect the underlying sentiments about the target policies or initiatives of interest. People are more likely to express their sentiment using communication mediums such as starting topic thread on forums or sharing memes on social media. Using Singapore as a case reference, this study aims to address this research gap by proposing TotalDefMeme, a large-scale multi-modal and multi-attribute meme dataset that captures public sentiments toward Singapore's Total Defence policy. Besides supporting social informatics and public policy analysis of the Total Defence policy, TotalDefMeme can also support many downstream multi-modal machine learning tasks, such as aspect-based stance classification and multi-modal meme clustering. We perform baseline machine learning experiments on TotalDefMeme and evaluate its technical validity, and present possible future interdisciplinary research directions and application scenarios using the dataset as a baseline.